Digital Marketing Analytics & Insights Manager - Optional Full Time Remote

  • Fort Worth, TX
  • Full Time
  • Digital
  • Mid Level

At Schaefer Ad Co., our goal is to make life better for our clients, our team, our community and ourselves. Our culture impacts every area of the agency and is rooted within every employee from the top down. Across each discipline, every person at the agency is encouraged to be their best selves — even the agency dog. That’s why Schaefer Ad Co. is more than just one person, a name on a building, or even just a place where people come to work. It is a place that fosters community, where differences are admired, and out-of-the-box ideas are encouraged. Within these four walls is an environment that demands self- and team-growth via exposure to new things. This mindset is what drives our agency to be an empowering place to work that always strives to maintain a fun, engaging and collaborative environment.

Whether it is through our various Schaefer outings or our internal kitchen happy hours, at Schaefer individuality is celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home. Because at Schaefer Ad Co. we are more than just merely coworkers, we are a family – and not the type that is simply united by blood, or are forced to spend the holiday together, but a group of people who genuinely trust, care about, and look out for each other.


Schaefer Advertising Co. is seeking a strategic Digital Analytics & Insights lead with a passion for transforming data into meaningful business insights and opportunities for our clients.

This role has the option to be fully remote for the right candidate in Phoenix, Denver, Kansas City, Dallas, Austin, Nashville, Atlanta, or Raleigh.

This person must be extremely detail-oriented with a critical eye on deadlines at all times. The manager is expected to be a thought leader who will generate innovative ideas for how we integrate data, technology, and analytics to help clients make smarter, more informed decisions.

Central to their role will be integration with media partners; thought leadership related to all areas of digital data, measurement, and optimization; storytelling related to data findings; and the growth and development of Schaefer’s digital analytics processes and practices.

This role requires an individual with strong experience managing, analyzing and visualizing web and media analytics across a variety of industries.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.


  • Serve as analytic point of contact for clients, participating in business reviews and engaging directly with relevant client-side stakeholders on key initiatives
  • Serve as a consultative partner across digital media, data strategy, media research, analytics platforms, tag management, testing and optimization, and reporting
  • Stay abreast of new digital intelligence technologies (data management, analytics, and optimization), industry best practices, and advancements in digital measurement to ensure the team is always delivering advanced, innovative solutions focused on performance improvement for clients
  • Monitoring of client sites and analytics to identify tracking issues, performance dips or other noteworthy findings
  • Build, produce and manage report templates, dashboards and applications for the client, agency partners and internal teams as indicated by the client’s SOW
  • Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis
  • Produce reporting analysis and findings with clear and actionable insights to more effectively achieve KPIs positively affect the business going forward
  • Use of data analysis techniques for enhanced targeting, audience segmentation and analysis
  • Oversee tag management and implementation through Google Tag Manager
  • Work collaboratively with media, CRM, web, and account service teams on requirements related to reporting needs
  • Collaborate with agency partners to collect and review data on a regular basis, identify areas for improvement and seek out solutions to improve client deliverables
  • Perform audits on the current status of client's digital marketing programs
  • Confidently represent the team and the company in regular reporting meetings and strategy sessions
  • Manage team and client expectations regarding report delivery and timelines as indicated by the SOW
  • Participation in new business development as needed, including request-for-proposal (RFP) responses and pitches
  • Management and Talent Development of growing analytics team


  • 4-year degree in a relevant field
  • Agency experience a strong plus
  • Google certified
  • 4+ years of experience managing analytics accounts and producing reports through the Google suite: Google Analytics, Google Tag Manager, Google Ads, Google Campaign Manager, Google Data Studio
  • Strong working knowledge of report development, data visualization, and insight generation based on media and web performance
  • Strong understanding of marketing attribution and measurement approaches
  • Very strong knowledge of web analytics implementation best practices and hands-on practical experience managing complex implementations
  • Ability to understand larger business needs and the application of digital analytics to address them
  • Strong quantitative and analytical skills, with the ability to distill large amounts of data into simple language and action plans
  • Experience building and maintaining relationships across a wide range of clients and internal teams
  • Excellent presentation and communication skills for both technical and nontechnical audiences
  • Ability to construct a cohesive, visual story through data


  • 401k with 3% Employer Contribution
  • Health, Dental, and Life Insurance
  • Voluntary Vision Insurance
  • Paid Vacation
  • Personal Days, Generous Holiday Schedule
  • Remote work available



Every job in the world comes with a certain set of expectations. But at Schaefer, we set the bar unapologetically high. Exceeding expectations is a great place to start. Every job matters, and whether it's behind the scenes or in front of our clients, performing each task with excellence is what sets us apart.


Every Schaefer employee is responsible for positively contributing to the length and breadth of our culture. We have a responsibility to each other and to our clients, so we will be

our best, healthiest selves. That doesn't mean we're all the same; we're a diverse collection of personalities, preferences, tastes and talents. We will be patient. We will be kind. We will be respectful and compassionate. We will put others first. We will always tackle conflict with respect.


Good work is expected. Great work is rewarded. We all play a role in advancing this company forward, and each person’s path will be clearly defined based on their responsibilities, performance, capacity to grow and drive to learn. We invest and reward employees who consistently demonstrate a drive for company and personal growth.


We will provide a clear path for all employees through training and experiences to develop the skills and characteristics needed for advancement. We value transparency in the form of open and honest dialogue across every position in the company.  We want to understand your career aspirations – and we will be transparent with you as that relates to your opportunity for growth and advancement.


No one's perfect. And no one's an island. If we're going to meet our high standards and lofty goals for growth and achievement, we all need accountability. To us, this isn't a looking down but a coming alongside of one another as we all pursue excellence. You have a responsibility to yourself and to the agency to do what you say you are going to do, when you said you were going to do it.  And help hold others accountable to doing the same.


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