FREELANCE Marketing Data Performance Analyst

Remote
Contracted
Digit Media
Mid Level

Overview:
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Key Responsibilities:

  • Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
     
  • Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
     
  • Collaborate with internal teams to gather context and align insights with client goals
     
  • Provide optimization recommendations based on performance trends
     

Time Allocation During the Month

  • Week 1: 2–3 hours (briefing, ramp-up)
  • Week 2: 4–5 hours (heavier lift)
  • Week 3: 4–5 hours (heavier lift continues)
  • Week 4: 1–2 hours (light wrap-up)

Requirements:

  • 5–8 years experience in digital media strategy, planning, or performance analysis
     
  • Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
     
  • Strong understanding of performance storytelling and media KPIs
     
  • Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred
     

Proven ability to synthesize data into executive-level insights and recommendations

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